Why advertise on 91.5FM?
We all know the hardest part about any advertising campaign is working out what DOESN'T work. We know that as a very minimum with a suitable budget radio and in particular Phuket FM Radio does work ask any of the 91.5 FM advertisers!!!
How does Phuket Broadcast and Online Radio advertising work.
91.5 FM delivers a product or event promotion in a proactive and dynamic format and has dynamically changed media advertising in Phuket over the last 3 years.
In a simplistic way the team at 91.5 FM have applied years of marketing knowledge and networking experience and offered that experience to it's customers branding and sales development plan with in most cases very positive results.
By creating interesting and attention grabbing campaign's with dynamic "calls to action" companies such as Evason Six Senses, Project Supplies Direct, Phuket Universal, Davinci Restaurant, Simpson Marine, Discount Phuket and The Irish Times to name a few and events like the inaguaral 70.3 Ironman Asian Pacific Championship, Laguna Phuket International Marathon, FIVB Beach Volley Ball, the 2011 Phuket Blues and Rock Festival along with Jaguar's participation in the 2011 Pimex International Boat Show have seen tangible returns to the benefits of radio advertising and in particular working with Phuket FM Radio.
Don't believe us, pick up the phone and ask one of our advertisers
So how do we do it, with our own broadcast infrastructure and via our own web based platforms. On air and online Phuket Hotels receive 91.5 FM direct to the guest rooms, over 3000 rooms are currently enabled including Phuket International Hospital with plans to add more Phuket Hotels later in 2011. We call it Advertising Reach by maximizing our overall footprint in Phuket and then add this to our free internet radio listener base, online radio is available anywhere with an internet connection including via the 91.5 FM iPhone application.
Free Internet Radio on your PC, Laptop or telephone!!!
Let’s think about free internet radio for a moment…… a potential visitor to Phuket finds 91.5 FM or www.phuketfmradio.com via a search engine or from one of our many partner websites where the 91.5 FM radio player resides.
Free online radio at home or on the move anywhere from New Zealand to New York, Japan to Brasil including Hong Kong, Northern Europe and the USA, as long as a internet connection exists literally anywhere in the world.
Radio is a media format that can deliver a message right NOW, what’s happening where and when and all LIVE in the moment, local Phuket Weather, What’s ON and Events, along with Phuket News to name just a few features and all wrapped around great hosts and presenters with some awesome music, “all sorts of music for all sorts of people from all sorts of places”.
91.5 FM believes radio is “HIP” and this online radio audience is growing, just like everything else that is available on web based platforms, free internet radio is here to stay and Phuket FM Radio are positioned to optimize the potential.
What about Broadcast Radio.
Within Phuket Province 91.5 FM has grown a loyal consistent listener base, made up of 60% English speaking expat’s along with a large number of Phuket Hotel guests. Let’s not forget the Thai’s that tune in, why? Answer number one “they like it”.
Dynamic in the moment interaction with the 91.5 FM listeners keeps it interesting, direct to the DJ request functionality, again web enabled a active Facebook and Twitter presence or via text/sms to 08 9000 40 40 ensures we get to all the important things, birthday requests, anniversaries, general thank you’s and of course traffic news with the Highway Hotline (are you a potential sponsor of this feature)?
Which Radio package is for you?
Our first approach is to understand the customer needs and objectives, identify their market, whether a Phuket Hotel, a International brand or a Phuket business, how do they normally promote themselves, how are campaigns measured and most importantly have they tried a Phuket Radio campaign before.
91.5 FM will create the ‘correct’ theme and follow up with constructive reviews and feedback. To achieve this we utilise the whole team at Phuket FM Radio. A first meeting and discussion, creates a plan, a campaign outline, an agreed budget, defined targets, style of promotion and through detailed discussion will identify the key components of your campaign.
The Phuket FM Radio team will work with you from initial concept ideas through to final campaign delivery in our structured and professional approach utilizing our in house sound production studio, sound engineers and various voice over experts in order that the finished product is both pleasing, has impact and of course is remembered by our listener, whether they be here in Phuket or internationally on line via free internet radio.
Radio advertising with Phuket FM Radio is not as expensive as you might think.
Here are some examples of straight forward campaigns and examples of costs to assist your budget planning, 91.5 FM is happy to discuss specific longer term campaigns such as special show sponsorships, event participation and promotion, LIVE outside broadcast and normally can accommodate most requests. |